Ingredient Deep Dives: What’s Next for Organic, Plant-Based Beauty
Ingredient Deep Dives: What’s Next for Organic, Plant-Based Beauty
The clean beauty landscape is evolving—fast. In 2025, "natural" isn’t enough. Today’s brands are expected to show sourcing transparency, ingredient integrity, and cultural relevance in every formula they bring to market.
With over two decades in formulation, I’ve seen ingredient trends come and go. But what we’re seeing now is more than a trend—it’s a full shift toward bioregional, edible-grade, and farm-aligned actives.
In this article, I break down the six ingredient trends driving the next generation of plant-based beauty. From wildcrafted desert botanicals to cold-pressed seed oils, here’s how smart brands are building trust and differentiation—right from the raw materials.
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