In 2025, compliance is no longer a back-office task—it’s a brand strategy. With MoCRA enforcement, stricter labeling, and rising retailer expectations, regulatory planning now shapes product development and market success. Smart beauty brands are turning compliance into a competitive edge by building safety, substantiation, and documentation into every step of the process.

Formulators are no longer the last stop before production—they’re strategic partners shaping roadmaps, guiding manufacturer selection, and aligning product development with brand vision. Today’s most successful beauty and wellness brands are built on formulation leadership, where chemistry meets strategy to create products that scale, last, and inspire trust.

What’s next for organic beauty? This piece dives deep into the most promising plant-based ingredients shaping the future of clean skincare—from roots to rituals. Learn how to harness their full potential in your formulations.